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Melissa Brandt
Melissa Brandt · CEO@OCANC.com
Emoni Burgess
Emoni Burgess · OPS@OCANC.com
New River waterfront, Jacksonville, Onslow County NC
Communities we serve

Jacksonville

The county seat and the region's retail, healthcare, and higher-education hub.

Jacksonville is Onslow County's largest city and the commercial center of the Jacksonville MSA. It carries the county's deepest retail trade, its largest concentration of healthcare and professional employers, and the utility and transportation capacity to support advanced manufacturing, logistics, and office users. A 2026 annexation approved by the North Carolina General Assembly expanded the city to 274.3 square miles — making Jacksonville the second-largest municipality in North Carolina by land area.

Community snapshot
Population
72,732
2025 Census estimate
Land area
274.3 sq mi
2026 annexation — 2nd-largest NC municipality by land area
Density
265.2 / sq mi
2025 population across the expanded city limits
Households
22,688
ACS 2020–2024
Per capita income
$30,271
ACS 2020–2024
Mean commute
15.0 min

Retail and consumer market

Total retail sales
$2.30B
2022 Economic Census
Retail sales per capita
$31,900
Trade area
County seat
Draws from all of Onslow plus MCB Camp Lejeune

Housing market

Median home value
$210,100
Owner-occupied, ACS 2020–2024
Median gross rent
$1,321
Owner-occupancy
38.7%
High rental share reflects the military population

Workforce and education

High school or higher
93.6%
Bachelor's or higher
26.3%
Civilian labor force participation
33.7%
Active-duty personnel are excluded from the civilian measure

Competitive assets

  • Marine Corps Base Camp Lejeune and MCAS New River anchor a large, continuously refreshed talent pool.
  • Coastal Carolina Community College — customized training, Small Business Center, and apprenticeship programs.
  • Onslow Memorial Hospital and a dense healthcare cluster.
  • US Highway 17 and NC-24 four-lane access; Albert J. Ellis Airport (OAJ) with commercial service.
  • Municipal water, sewer, and natural gas with capacity in the city's business parks.

Development opportunities

  • Jacksonville Business Park Phases II & III — shovel-ready industrial acreage inside the city.
  • Downtown and corridor redevelopment for higher-wage office, professional services, and medical users.

Considering Jacksonville for a project?

We build custom market packets — demographics, labor sheds, wage data, retail leakage, sites, and incentives — for any Onslow County community, at no cost and in confidence.

Sources: U.S. Census Bureau QuickFacts (2025 population estimates; ACS 2020–2024 5-year housing, income, and education; 2022 Economic Census retail sales), U.S. Bureau of Labor Statistics QCEW (2024 Onslow County average annual wage), and NC Department of Commerce / NCWorks labor force data. Place-level Census detail is published only for communities of 5,000 or more residents; where it is unavailable, this profile shows 2020 Census counts and county context, and Onslow Coastal Alliance (OCA) can compile a full ACS packet on request.